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Balanced Scorecard:

The Balanced Scorecard (BSC) is a powerful tool for communicating strategies and relies on a fully integrated approach to enhance organizational performance. IMC trains and helps its clients to implement BSC tools by:

  • Establish clients’ goals, themes, objectives, mapping, measurements, targets, and programs.

  • Identifying key performance indicators and measures used against these indicators.

  • Helping managers focus on the measures that are most critical to achieving the strategy.

  • Building the organization’s balanced scorecards and cascading them to the different organizational levels.

The proven IMC strategy execution methodology has three phases: Mobilize, Align, and Sustain. IMC collaborates with its clients throughout these three phases to drive breakthrough results through strategy execution:

  • Mobilize Change through Executive Leadership - (executives) take the initiative for managing the change required to support the strategy.

  • Translate the Strategy to a Balanced Scorecard - create a Balanced Scorecard which translates the strategy to operational terms.

  • Align the Organization to the Strategy - use the Balanced Scorecard to link the goals of corporate entity, all lines of business, and support units.

  • Make Strategy Everyone's Job - educate, empower, and inspire employees at all levels of the organization to execute the strategy.

  • Make Strategy a Continual Process - through the Balanced Scorecard, link the governance process (budgeting, reporting, planning, reviews) to the strategy



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